(0002)
(ADS & STRATEGY)
• Persona Research & Development
• Media buys & Paid Social Optimization
• Holistic Campaign Planning
• Growth Marketing
• Brand & Content Marketing
• Product Marketing
• Demand Marketing
DIGITAL MARKETING
SAMPLE: PERSONAS
Proficiency in market, demographic, and audience research with consideration of persona habits by device and platform to determine audience impact. I strategized with internal stakeholders to gather additional data to increase ROAS and brand awareness performance.
SAMPLE: SOCIAL PERFORMANCE
During my time at RumbleOn as the Social Media Strategy Manager, I managed a team of 5 channel owners. I developed strategies and tactics that enabled us to drastically grow our channels and conversions. We achieved this with both organic and paid social media campaigns, content, and daily engagement. The graphic above represents 4 of those channels growth over 1 year's time.
During this time I was the Facebook channel owner and RumbleOn was a top META 100 account.